A far bigger challenge than building and publishing your website is getting people to see it. Not so much a problem if you have a customer base that you can inform via direct marketing but what if you want to attract new customers? This usually means making sure that you rank highly on search engines.

It has to be said that there are no guarantees and no quick fixes when it comes to search optimisation (if anyone tells you otherwise don't believe them), there are a huge number of variables and it can take time for changes to your site to be picked up by the search engines, but there are standards of good practice that will improve the ranking of a site.

There are two main elements to this...

• Know what your customers are searching for
• Build your website to match the search
  

Joomla "out of the box" does not read well to search engines. At estm we have expertise in SEO (Search Engine Optimization) and building SEF (Search Engine Friendly) Joomla sites.

 If you currently have a website, Joomla or not, and would like to see it ranked higher in Google and other search engines contact us now for detail of our Search Optimisation service. 

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