It can happen to the best of us, an otherwise effective marketing campaign that fails to deliver because the infrastructure behind it runs out of steam. If you are a regular listener to talk radio ( I am thinking Radio 4 here ) you may have heard interviewees slipping in a plug for their website, and later in the conversation the presenter comments listeners have been complaining the website is "down". You haven't noticed? Just me then, I suppose you have to be tuned into these things. Anyway, that's excusable if it's a community venture with limited resources, but if you are a major IT company you'd be expected to get it right, if you are planning a marketing campaign make sure you have the capacity to handle responses. A promotional e-mail from Cisco this morning caught my eye and I attempted to click through to find out more but, you've guessed it, the site was unavailable.

Now there could be other reasons for this but the most likely cause of this message is a loading problem, so if you are sending out a marketing e-mail to a long list of subscribers then make sure any websites linked to in the message can cope with the hits you are hoping to generate.

TIP: If your web hosting is on a budget then send your e-mails out in small batches to spread the load.

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